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Adapting to Change and Innovations in the Music Industry
Hosted by Jörg Tresp and Joe Sparrow, lecturers on the BA (Hons) Music Business course at BIMM Institute Hamburg and Berlin, this webinar taking place on Tuesday 1st June at 18:00 CET gives you an insight into the adaption of changes and innovations in the Music Industry.

The Music Industry is developing constantly and the ways we create and consume music are re-shaping. In this session, Jörg and Joe will initially discuss AI and how technological developments will make the role of artist developers (A&R) different in the near future, and the new opportunities this presents to artists and songwriters. Additionally, the panel will discuss the growing popularity of genre-less playlists on platforms such as Spotify and Apple Music, and how music industry marketing adapts to this for the artists and genres they represent.

In this webinar they discuss the following questions:
• What is A&R and what role does it historically play in the music industry? And how will AI influence A&R decisions today and in the future?

• How is music marketed to fans in terms of genre - in playlists, by labels and elsewhere? Young consumers these days are listening to nearly all kinds of genres but our marketing is still based on genres - how does this work in the future?

The webinar will last 1 hour and 30mins, with 30mins on each topic and a 15 mins Q&A section after each topic, so you leave with no questions unanswered.

The session will be hosted on Zoom, held in English-language and starts at 18:00 CET (German time) on Tuesday 1st June 2021.

We look forward to seeing you there!
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